Optimising and promoting your website

A pretty and useful website is no use if nobody sees it!. Your site will be optimised to achieve a high search engine ranking and I will help you establish links to your site from elsewhere to maximise your visibility on the internet. We will make use of all the best methods, including social media, to make sure your investment is not wasted.

The amount of work that will be beneficial depends very much on your type of business: a unique business or organisation that is well known will require less work than a highly competitive business selling homogeneous goods or services.

I carry out a range of optimisation and promotion work as standard when developing your site. Depending on the business I may then discuss with you a range of options and agree a programme of work to be carried out by me, you, or both of us.

This may include:

  • securing high quality in-bound links to your website, perhaps with reciprocal outbound links;
  • writing of high quality copy on your site, describing your services, rich in key search terms;
  • securing links from all relevant free web directories, and considering the value for money of paid-for links;
  • considering the value of paid-for promotion eg on Facebook or Google Adwords;
  • considering options for free publicity through well-written copy for newspapers and other printed and online news sources;
  • setting up business pages on Facebook and Google+;
  • setting up a personal or Twitter account to promote your business;
  • considering the value of other social and business networking tool such as LinkedIn.

Key clients for whom ongoing development, promotion and optimisation (SEO) work is carried out include: